As we’ve begun 2017, organisations are facing more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses, a good percentage of marketing professionals this year have focused on converting leads to customers, while over half prioritised increasing traffic to their website. Alongside accelerating inbound marketing is a top priority, technologies continue to evolve while social platforms seem to have a life of their own when it comes to growth.
This is the reality of digital. It doesn’t just move, it skyrockets, and as technologies continue to evolve so do customers. As a result, the marketing activities of organisations also needs to move apace to keep up with both its application of digital technologies and developing the knowledge and skills to use them.
So as 2017 continues to witness developments in the realms of social media, VR, mobile marketing and user experience to name a few – we also need to look out for the following:
1. In-store Marketing: In-store marketing may not sound like a branch of digital marketing, but in 2017, the relationship between physical and online sales techniques is expected to narrow even more.
2. Live Video: As consumers become savvier and more tuned into their digital surroundings, they have a greater desire to connect with brands and follow their stories.
3. Expiring Social Content: As consumers become savvier and more tuned into their digital surroundings, they have a greater desire to connect with brands and follow their stories.
As a digital and mobile marketing agency, we can help build the capabilities of your business online and upscale your business reach. Contact us today!